Tips For Viewing A Rough Cut
roughâ€² cutâ€²Â n.Â the first assembly of a motion picture film following preliminary cutting and editing.
We understand that not everyone is a video professional, if you were then you probably wouldn’t have hired us! So learning how to collaborate through the post-production process is critical to making a great video. This may be the first time you’ve ever had to evaluate a “rough cut” so if you are not familiar with what the term really means and what to expect, we ask that you take a few minutes to review the guide below and watch a short video (see the link below) before viewing the rough cut you’ve just been sent.Â If you DO know what a rough cut is, we encourage you to read through this anyways and watch the video â€¦ hopefully youâ€™ll learn something new or maybe just get a good laugh!
Here are a few simple rules:
- Understand that this is the first step in a process. You can liken it to building a house, at this point you are reviewing the blue prints or inspecting the rough framing. The house isn’t even close to done but we need your high level input before continuing.
- If you received a rough cut without notes, typically we are looking for input on the overall piece. In other words, is this a step in the right direction? Was anything major missed? Is it satisfying the objectives youâ€™ve set forth for the video?
- If you do receive notes asking specific questions, please answer them.Â The question itself means the we need your guidance. In these cases, unless there is something majorly wrong, try not to focus too much on other specific items. (You can always critique the overall piece, thatâ€™s what youâ€™re paying for!)
- The video likely has a mix of final assets as well as placeholder assets. You may hear audio watermarks in the music tracks (if applicable) or a temporary (non professional) narration. If the project calls for stock imagery (photos or video) there is likely going to be visual watermarks on them. Try to pretend theyâ€™re not there. At this stage we may not have all the final assets or we need your input and approval on suggested imagery, music or script.
- The sound will probably be bad. We don’t need to know that it’s too quite or too loud. The final audio mix doesn’t happen until later. If you feel it is un-watchable then please let us know.
- Graphics â€“ if they are there, they are probably â€˜tempâ€™ assets that will be replaced before the final cut is finished
- Video quality â€“ if youâ€™re viewing the rough cut online, it may have been heavily compressed to get it to you as quickly as possible. Again, if the project calls for stock imagery, the quality of these assets will probably be lo-res. Once we get your sing off on the suggested imagery we will purchase the high quality non-watermarked versions.
- Above all, please keep in mind that THIS IS NOT A FINISHED PIECE. It’s called a rough cut for a reason – it’s rough, expect that. We assume you have seen previous examples of our work and hired us a for a reason. It is safe to assume that by the time your video is done it will be a polished and beautiful piece that you will be proud to show off!
Please refer to the email that was sent with your rough cut for specific issues and/or questions about yourÂ project.
If you have a minute watch this!